Blue Gravy is the in-house creative agency founded by a group of tireless storytellers eager to push ADT’s brand with clever, relevant, and surprising ideas. Making data look good and combining the power of traditional storytelling with digital-first design, creating content that both inspires and delights. A brand was born. An iconic smiley that would not only excite the company’s departments that they get to work with BG, but was a symbol of creativity, positivity, and innovation.