BRANDING, ILLUSTRATION

Blue Gravy Brand

Blue Gravy is the in-house creative agency founded by a group of tireless storytellers eager to push ADT’s brand with clever, relevant, and surprising ideas. Making data look good and combining the power of traditional storytelling with digital-first design, creating content that both inspires and delights. A brand was born. An iconic smiley that would not only excite the company’s departments that they get to work with BG, but was a symbol of creativity, positivity, and innovation.

But our new iconic smiley boy needed a name… and that’s how Benji was born. It was hard to tie Benji to just one color, so taking inspiration from neon lights and iridescent colors, I created a custom gradient to use throughout all digital and selected print material when possible.

01. Branding

COLORS

HEX CODE | #65C8F2

HEX CODE | #101011

CUSTOM IRISDESCENT

01. Branding

TYPOGRAPHY

CREATIVE TEAM
Steve Levy, Creative Director

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