ART DIRECTION + DESIGN
Yahoo! People, Partnership, and Performance Campaign
With 2022 rolling in, it was time for Yahoo to go into full gear and start strategizing the newest campaign to push the ad tech’s platforms for publishers and advertisers. Keeping true to the Yahoo purple, fun photography, and experimental elements, we introduced a campaign that would bring photography and illustrative design together. Creating energetic pieces throughout banner displays, email, social, and the web.
Changes are happening rapidly that could dramatically impact current operations — customers are looking for consultation what to do now and prepare for what is next.
For economic efficiency and easing management burden, customers are consolidating partners and looking for those that can do more for their business.
Customers want to work smarter to keep scale despite budget cuts, and they need the right partners and tools that make the most of their plans.
CREATIVE TEAM
Chris Briggs, Sr. Creative Director
Anthony Spano, Creative Director
Mark Chernack, Copywriter